Leverage influencers/KOLs, embrace social media advertising, use online marketplaces for shopping and branding
Leverage the diverse array of online and offline media channels available in China to maximize brand exposure and reach : KOLs, Social / eCommerce / Search / OOH
- Conduct in-depth research on the social media landscape in China, including platforms like WeChat and Douyin, to understand their user demographics, content formats, and engagement levels, enabling effective media planning and buying strategies.
- Collaborate with influential Key Opinion Leaders (KOLs) and leverage their reach and impact on platforms like WeChat and Douyin to amplify brand messaging, engage with target audiences, and drive conversions, maximizing the effectiveness of media campaigns.
We specialize in connecting brands with influential KOLs, IPs, and celebrities in China, harnessing their powerful impact for brand success.
We have our own tool and existing network to find and pitch the right KOLs and IPs.
We plan, buy and create paid ads on Chinese social media platforms to promote brands, engage audiences, and boost visibility.
We support brand's SEO on Baidu. Baidu is different from Google and needs more content to be published on its platform
Our services for PR in China include organizing impactful offline events, engaging local journalists, leveraging digital platforms, and cultivating strategic relationships with stakeholders and influencers to support brand communication.
We help brands in China maximize OOH advertising by strategically placing billboards, integrating with digital campaigns, targeting high-traffic areas, partnering with influential publishers, and optimizing campaign performance.
Our comprehensive approach ensures brands in China achieve optimal OOH advertising results, capturing audience attention and driving brand awareness.
our total media budget under management is consequent and we are managing over 20 KOLs campaigns a year.
We are a "Route to Market" to China for your brand
KOLs, IPs, and Celebrities campaigns are crucial in China due to their trusted influence, vast reach, targeted segmentation, content creation, cultural understanding, and social commerce integration.
Implement tracking mechanisms and analytics to assess the effectiveness of campaigns is not easy in China as most the media ecosystems are enclosed.
